Get More Clients: Learn How to Talk About What You Do
July 18, 2008
You know how business coaches are always telling you to perfect your “elevator pitch”? That 30-second description of who you are, what you do and how you benefit your clients and customers? Well, DO IT! 
It’s important to know exactly why someone will benefit from working with you and hiring you on as their virtual assistant before you go off and network or market your business. The thing is, if you don’t know how to explain what you do, how is anyone going to grow interest in your business?
Because of the nature of our industry, virtual assistance is picking up steam in terms of how well known we are and people are getting an education on what a virtual assistant is and isn’t but it’s still up to you to convey a great message to someone in a short amount of time.
Here’s an example:
I am a virtual assistant. I work with small business owners, coaches, speakers and internet marketers to streamline their operations and grow their presence on the web through internet marketing, social networking and other current marketing methods.
While that may not suit you per say, it’s important to hone in on your benefit to people rather than just hmm’ing and haa’ing over this mystic world of virtual assistance we’re in.
If you’ve honed in on a message, what is it? Share it below in the comments!
Technorati Tags: The VA Coach, The Virtual Assistant Coach, The Virtual Assistance Coach, virtual assistant, virtual assistance, get more clients, elevator pitch, VA, Erin Blaskie
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2 Responses to “Get More Clients: Learn How to Talk About What You Do”
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Great post! It’s hard for me as a relative newbie in the field to speak up, but I know it is a wonderful way to promote my business. I say something like:
I run a business that provides off-site legal assistance to small firms and sole practitioners. It’s not very different from having in-house staff, except that you get better value and more personal space!
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