Get in the Face of Your Ideal Client at Least Once per Day

July 15, 2008

One of the questions I am asked most often by my coaching clients is, “How do I get more clients?“ This can be an easy answer or a difficult answer depending on you. If you’re the type of person who likes a small amount of work to do, you’ll receive a small return. If you are willing to spend the time, you’ll receive a higher return. The way that I answer this question easily for both groups is like this: get out there and in the face of your ideal client at LEAST once per day. Every day. No exceptions.

Here is a short list of ideas around this:

Join Facebook and look up groups that contain your ideal clients. Real estate VA? Then join some real estate groups and give advice. The trick here is not to come across as pushy or ’selly’ but rather just build relationships and showcase your expertise.
Sign up for a free Twitter account and tweet about the things you do. Using Twitter can be an amazing tool to further showcase your talents, expertise and what you are up to. When people see this and have a need for it, you can partner with them.
Join some industry-specific forums or message boards. Again, look for the forums and message boards where your ideal clients hang out and join in the conversation! Just remember, it’s all about relationship-building and creating win-win scenarios.
Write articles and press releases often and submit those. While this isn’t a daily thing, having these things on the web will generate traffic regularly thus increasing your reach.

I also have a short document on how to get clients. If you are interested, please send me an e-mail to info@thevacoach.com and I’ll send it over - free of charge.

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