Are You Over-Spending in Your VA Business?

February 22, 2008

When I started my business back in 2004, I began it with very little cash flow.  For the longest time, that worked perfectly - in fact, I even wrote a report about it called ‘What Advertising Budget?‘ which I give away to my group coaching participants.

In this report, I discuss the various ways that you can get advertising and publicity for your business without spending a dime.  It seems that some virtual assistants enter their brand new business with the mindset of, ‘I need to spend money to make money’ and while I agree that in some cases this is true, it is not necessarily true of virtual assistance businesses.

The thing is, you could purchase every gadget out there, every recommended tool, every recommended training, every single info-product but really, at the end of the day, is spending all of that cash going to get you ahead?  You might be thinking, ‘Well, learning all of those new things helps me to attract more clients!’ Right… I agree with you.  However, can you really effectively learn ALL of that at once?  If the answer is NO, then pace yourself.

Spend a little bit at a time when it feels right and makes sense to do so.  Don’t just run out and buy something because someone else says you need it.  Get what YOU feel you need based on what your business asks for (ie: a new client needs you to have Dreamweaver…) and ignore the rest.

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Posted by The VA Coach | Filed Under Virtual Assistance, Blog, Business Management 

Comments

One Response to “Are You Over-Spending in Your VA Business?”

  1. Mia Chambers on February 22nd, 2008 5:18 pm

    (Cringe)

    Yes, I happen to be guilty of this, too.

    When I first opened my virtual doors for business, I went all willy-nilly over 1SC.

    I enrolled in a very expensive tutorial course that turned out to be a money-suck and waste of time (I’m not bitter one bit!).

    While I know the basics well enough to get a shopping cart up and running, I have yet to have a client ask me for 1SC support (smile).

    The things I thought I would be doing for my clients has proved NOT to be the case.

    Great bit of advice, Erin.

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